The Batman ForeverWebsite also cross-promoted ancillary products from its sister companies, including the soundtrack recording and music videos.
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The film's Website offered a hypertextual narrativethat linked to plot twists and hidden pages for users to discover by correctly answering a series of concealed questions posed by the Riddler, one of the film's main characters.
The Web address (or URL) was included on posters, print and television advertisements, and radio spots, and the Batman Foreverlogo appeared with the URL without elaboration at bus and train stations. was the first to promote a major feature film using a Website as the campaign's center-piece. Marketing Batman Forever(1995), Warner Bros. In the summer of 1995, media and advertising executives announced that the Internet had become the "new frontier" in film promotion. Directors, actors, and screenwriters may all be expected to work around an increasing number of brands that "have" to be featured in the film by contract, a practice that may threaten artistic integrity. These has been since films were created, but the frequency is expected to increase. One of the ways many marketers are settling on is product integration, or featuring a brand or service in shows and films. Since the current generation is used to watching TV on demand and without commercials (or minimal commercials) advertisers are desperately looking for new ways to market products. Ultimately, one of the major effects the internet may have on movies stems from its effect on TV.
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